The single reason why people can't write, according to a Harvard psychologist
Sense of Style (Steven Pinker) |
These are questions Harvard psychologist Dr. Steven Pinker asks in his book, The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century. They're questions I've often encountered -- and attempted to tackle -- throughout my career as a business writer and editor.
Whenever I see writing that is loaded with jargon, clichés, technical terms [or jargon], and abbreviations, two questions come immediately to mind. First, what is the writer trying to say, exactly?
Second, how can the writer convey her ideas more clearly, without having to lean on language that confuses the reader?